Snake oil & Neurobollocks

Once again Neurobollocks hits the spot with an eloquent rant at supplements, snake oil and the salubrious use of the prefix “nuero” to make shit sound cool. Makes me think of all the double barrelled ‘distributed leadership’ cobblers around at the moment. I wonder what will be the next trendy word the fuckwits adopt … ‘Neuroleadership’ perhaps?

NeuroBollocks

neurozanAs a wise lady once said, “If you want to sell something, stick a brain on it.” Or in this case, the prefix ‘neuro’. And then the suffix ‘zan’ – whatever the hell that’s supposed to mean. Neurozan dietary supplements are widely advertised in the UK, and the parent company, Vitabiotics, markets a bewildering variety of dietary supplements targeted at different demographic groups.  The Neurozan supplements come in two varieties, original and plus, with the only difference being the ‘plus’ version includes some omega-3 capsules as well. They retail at around £10 for 30-odd tablets. 

A pubmed search for ‘neurozan’ yields precisely zero results, so it appears that there’s no published work on the effects or effectiveness of these supplements. Despite this, the website proclaims ‘Each Neurozan® tablet combines all round nutritional support with a careful balance of vitamins and minerals based on a wealth of published…

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