As usual sticking my oar in where it’s not needed, but I think @whatsthepont does it to me deliberately. You know, waking up the grey matter not to forget some of the old truths!
You’ve probably heard of Maslow’s hierarchy of needs, and seen the pyramid representing the five levels of human needs?
You may also have seen the version for the internet generation? The one with WiFi scrawled at the bottom, as the most basic of human needs?
You might even have re-tweeted the image (don’t worry, everyone was at it). Sometimes theories and models get shared without much thought about, “what does this actually mean?”
What is Maslow’s Hierarchy? Basically, it’s a theory about human motivation that psychologist Abraham Maslow published in 1943. The idea is that humans have 5 sets of needs that come in a particular order. This is often represented as a triangle to illustrate that needs lower down the triangle have to be satisfied before you move upwards. The theory is frequently used in business as a way of understanding…
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